Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
– Edward Tufte
Design should never say, “Look at me!” It should always say, “Look at this!”
– David Craib
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
– Marty Neumeier
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