Slide 4

Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
                                                      – Edward Tufte
Design should never say, “Look at me!” It should always say, “Look at this!”
                                                             – David Craib
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
                                                    – Marty Neumeier

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